Operator-led RevOps & Go-To-Market systems

Built for companies that outgrew their structure.

I find where your revenue leaks, and hand you the ranked path to recover it.

You grew on relationships, referrals, and people who knew what they were doing. Then people move on, the tools pile up, and none of it is written down. I build the structure that keeps things running when they're gone: a pipeline you can see, an operation that's actually written down, and email your revenue can count on.

Start with a diagnostic See the work
// What breaks first when you scale

Growth outran the structure. You grew on relationships and instinct. None of it got written down, so none of it scales, and it all depends on people who might leave.

You bought more tools. Nobody connected them. New CRM, new sending tools, new pipeline, all carrying the same problems, just faster, and nobody's checked how they fit together.

When something breaks, everyone scrambles. A stalled pipeline, a blocked domain, a person who left with the whole system in their head. Fixing it after the fact is expensive. Preventing it isn't.

// What experience finds that tools miss

50+ Go-To-Market systems audited.
Every one leaked where the team couldn't see.

I score six parts of how you sell, from who you're going after to whether your email even lands. Not a redesign, just a straight read on what's actually there and the order to fix it.

56
Baseline · As found Composite GTM score
→
After · Mapped & ranked Composite GTM score
92
ComponentBaselineShiftAfter
Target marketWho you go after, and whether the whole team agrees
82
+9
91
Lead routing & speedHow fast a new lead reaches the right person
66
+22
88
Lead source effectivenessWhich sources actually produce pipeline vs. burn spend
38
+48
86
Visibility & KPIsWhat leadership can see, and the targets the team runs to
54
+38
92
Email integrityEvery mail function landing (outbound, lifecycle, transactional), not just cold
52
+41
93
Ownership & documentationSingle-person dependency risk across the motion
55
+39
94

The baseline is where you're starting, not a grade. I show you what's leaking and what to fix first. Same system, scored the same way, so you can measure it again down the road.

// Who this serves

Does this sound like
your team?

SaaS & EdTech

RevOps and growth leaders scaling pipeline and outbound who need structure, not more tactics.

Fintech & lifecycle

Consumer, fintech, and marketplace teams sending high volumes of lifecycle email, where landing in the inbox actually matters.

Consulting & services

Founder-led firms running outbound to win clients, without the systems for it in-house.

Industrial & B2B

Construction, industrial, and B2B-services teams building a sales system in a market that doesn't have one yet.

// Real engagements

Work
done.

Real companies, real constraints, real numbers. Here's the work.

Click any row for the full engagement
RevOps Systemization + Cost Control
Cut new hire ramp 6→3 weeks and removed ~$250K in vendor spend without losing capability.
Multi-brand SaaS · Reporting to CEO · 6 pipelines, one view
~$250K
vendor spend removed
6→3 wk
new-hire ramp
See engagement
// Situation

Outbound revenue ran across 6 brands, but the operation lived in people's heads and the tool stack had accumulated cost nobody had audited. Growth was real; the structure underneath wasn't documented.

// Result
Live pipeline reporting across all 6 pipelines in one view. Ramp halved, campaign launch cut 4→2 weeks, ~$250K in vendor spend removed with capability intact.
// What we built
  • Pipeline reporting layer across 6 brands in a single leadership view
  • Documented operating model that removed single-person dependencies
  • Vendor rationalization: ~$250K removed without losing capability
  • AI-assisted lead cleanup that cut team ramp from 5 weeks to 3
  • Enforcement and standards that survived team turnover
// Scope
PipedriveRevOpsVendor AuditProcess DocsAI Ops
Post-Merger Integration
Key contributor to a 10-workstream, 545-activity integration that grew the company $350M to ~$700M and beat synergy targets by ~$60M.
EdTech · Post-merger integration · Top accounts retained through the transition
~$60M
synergies above plan
545
activities across 10 workstreams
See engagement
// Situation

A merger that had to deliver. Two organizations, overlapping systems and accounts, and a synergy plan the deal depended on. Integration meant reconciling operations, retaining the accounts that mattered, and hitting targets while the business kept running.

// Result
Grew the company from $350M to roughly $700M as the number one EdTech specialty reseller in its category. Beat synergy targets by about $60M, with top accounts retained through the transition.
// Contribution
  • Key cross-functional contributor across 10 workstreams and 545 tracked activities
  • Operational reconciliation that protected capability while systems and teams combined
  • Account retention through the transition, keeping the revenue the deal was built on
  • Executive-facing materials supporting the integration and investor narrative
  • The pressure that shaped the operating model: integration under a live P&L, not theory
// Scope
PMI10 WorkstreamsAccount RetentionSynergy Delivery
Infrastructure Build + Launch
Architected a 1,000-mailbox, 300-domain outbound engine from zero before the pre-IPO window.
Pre-IPO AI Agents SaaS · Full system build · Clay enrichment · CRM automation
3%
reply rate at scale
+20%
above positive-reply target
See engagement
// Situation

No outbound infrastructure in place. Leadership needed a complete sending system designed, built, and documented before go-to-market, with a team that could run it without the operator in the room. Timing was fixed: the pre-IPO window.

// Result
3% reply rate at scale. Positive reply rate landed 20% above target inside the pre-IPO window. Zero block events. Team took over a documented, running system with automated deal creation in Pipedrive.
// What we built
  • 1,000 mailboxes across ~300 domains, chosen for 30–40% cost savings and automated DNS provisioning
  • Brand-new and prewarmed mailboxes sequenced into the warmup calendar without reputation risk
  • Clay enrichment and AI personalization integrated into the sequence workflow
  • Deliverability monitoring across the full domain fleet: SPF, DKIM, DMARC drift caught at scale
  • Positive-reply routing and deal-creation automation built directly into Pipedrive
  • Written enforcement model: send limits, escalation triggers, rep onboarding checklist
// Tools used
ZapmailInstantlyClayEmailGuardPipedrive
Multi-Brand Migration + Optimization
Identified broken infrastructure at 1M emails/month. Migrated the stack. Reply rate doubled.
Multi-brand B2B · Global sending · Silent infrastructure failure at scale
2×
reply rate post-migration
1M/mo
volume · zero incidents
See engagement
// Situation

Multi-brand operation sending 1M emails/month with declining reply rates and no explanation. The sending was happening. The results weren't. Root cause turned out to be the sending platform itself, not the domains or the copy.

// Result
Reply rate doubled. Positive reply rate doubled. Same volume, same copy, same data. The infrastructure was the constraint. Migration completed without a single delivery incident.
// What we found + fixed
  • Diagnosed the sending platform as the primary failure point at this volume
  • Ran controlled cross-platform testing before committing to migration
  • Migrated the full sending operation once test results validated the difference
  • Rebuilt authentication (SPF/DKIM/DMARC) across all sending domains
  • Post-migration monitoring cadence in place from day one to catch drift early
// Tools used
InstantlyDNS / Auth RebuildSeed TestingPostmaster
M&A Revenue-Operation Due Diligence
Ran a pre-close audit. Surfaced degraded domains, auth failures, and pipeline leakage the buyer didn't know they were inheriting.
M&A firm · Pre-close audit · Deal-team deliverable · Liability register
Pre-close
risk identified + priced
Full
liability register + exec brief
See engagement
// Situation

An M&A firm needed the target's revenue operation assessed before close. Outbound was a core revenue driver, but reputation, authentication health, and operational continuity are invisible in standard due diligence. Inherited problems become the buyer's problems on day one.

// Result
Buyer entered close with a priced, documented picture of what they were inheriting. Remediation costs and timeline were quantified. Infrastructure risk became a negotiation line item, not a post-close surprise.
// What we surfaced
  • Sender reputation already degraded on key domains: remediation cost and timeline quantified
  • Authentication misconfigurations creating compliance exposure
  • Institutional knowledge concentrated in one person not staying post-close, undocumented
  • Pipeline leakage already occurring, mapped to estimated revenue impact
  • Domain ownership history with overlap risk the buyer would inherit
// Tools used
PostmasterBlacklist MonitorDNS / Auth AuditRisk Register

Every engagement is done by me, not handed to a tool. No AI reports. No templated checklists. A straight read on your system, with a plan your team can actually run.

See available services →
// The operator behind System Integrity Ops

Built from
the inside out.

I come from operations. Fifteen years building and scaling the systems revenue runs on, inside SaaS, EdTech, and consulting. Reporting to CEOs and Presidents, learning the operation and the numbers first, then building.

I've scaled an RFP function from $5M to $30M. I've been a key contributor to a post-merger integration that beat synergy targets by ~$60M. I've run RevOps across 6 brands doing $100M+ a year. Pipeline, reporting, cost control, and the outbound engine underneath it.

Email is where I learned the discipline hardest. When email is the product, a broken sending system stops the money, so I learned deliverability under real pressure, scaling outbound from 200K to 2M+ emails a month and building rules that held up after people left.

I started System Integrity Ops because I kept seeing the same thing: teams hire for growth, then scramble to build structure after something breaks. Preventing it is cheaper. Structure is what lets you scale.

Melissa Yilaly · Founder
Melissa Yilaly, Founder of System Integrity Ops
Melissa Yilaly
Founder · System Integrity Ops
// Entry points

Where to
start.

Done by me, not a tool. No reports, no AI summaries. A straight read on your system, and a plan your team can run. Start with a diagnostic, then go as deep as the operation needs.

The first step toward a sales system that runs without you in the room.

GTM Audit

From $1,450
Scoped to your setup · from 5 business days · USD

Your activity is up, the money's going out, and the pipeline isn't moving, and nobody can say why. I find where leads and revenue leak out between the first touch and the close, then hand you the three fixes that matter most, in order. The map you build the system from.

Book a fit call
Deliverables
  • A scored read on six parts of how you sell, email included
  • The gaps ranked by what's costing you most, and what to fix first
  • Actions your team can start this week, in a written brief
The build that turns the audit's map into a system that runs without one person holding it together.

RevOps Build

From $4,500
Scoped after the audit · USD

The CEO asks a question the pipeline can't answer. The whole operation lives in one person's head, and they might leave. You're paying for tools nobody's checked. This is the build that makes the pipeline something you can actually see, gets the operation out of people's heads and onto paper, and cuts the wasted spend without losing anything that works. It opens into ongoing work when you want it run, not just built.

Scope a build
Deliverables
  • A pipeline leadership can actually see, every deal in one view
  • The operation written down, so it doesn't depend on one person
  • Clear standards and a leaner tool stack that hold up when people leave

Email is scored inside the GTM Audit as one of the six parts, not sold separately. If your revenue leans hard on email and you want it looked at on its own, I can do that as a standalone, just ask on the call. Any diagnostic can turn into hands-on work when you want the system built and run, not just mapped.

// How I work

Operating
Principles.

These aren't values on a wall. They're how I work, and how I expect clients to work.

Learn first,
then build
I don't walk in acting like I already know your business. I learn the operation, the numbers, and the people first, then build.
Systems,
not hacks
Results that last come from how the whole thing fits together, not quick fixes or one-off tweaks.
Separate before
you scale
Keep your sending domains and identities apart by purpose before you turn up the volume.
Prevent,
don't recover
Fixing a failure after the fact is expensive. Build so it doesn't break in the first place.
Standards,
not opinions
Scaling needs rules everyone follows, not a debate every time.
// Start here

Don't guess
what breaks first.

Start with a diagnostic. Every engagement begins with a straight read on your system, then goes as deep as you need.

From $1,450 GTM Audit · the on-ramp Book a fit call From $4,500 RevOps Build · scoped after the audit Scope a build
Not sure which one? Book a 15-min qualifier.